I found a blog post from Web Ink Now that is an absolute read for anyone involved in business. A brilliant analysis of President-elect Obama's campaign and in-fact a blueprint for exceptional marketing.
I took away several important points that will help me in my businesses. Clarity of purpose and my favorite one, "People don't care about products and services, instead they care about themselves and about solving their problems."
Now that is something every business should make anyone involved in marketing read every morning before starting work!
http://www.webinknow.com/2008/11/ten-marketing-lessons-from-the-barack-obama-presidential-campaign.html
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1 comment:
Very interesting article! :)
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